1. Get better / More funding
Yep, the competition for donor funding and donor time is getting steeper and steeper, you need to separate yourself from the folk. Great designs are an easy way to achieve just that. Use them (Infographics) to spell out the importance of your work, e.g. number of people you have had an impact on in a year, places/communities you have reached, total project cost, etc. Donors love this and won’t be saddled by the responsibility of finding such information.
2. No one is ready to those long reports anyways
We hate to be brutally honest but it’s true, there are very few people that will take out time to read your long annual reports or situational reports, so why not save yourself the trouble and simplify the process.
3. Communicate in a language everyone understands
Whether you are dealing with a child, busy mom, or a professor, everyone understands attractive visuals. It draws them like a magnetic. They would have read and digested the information before they even become aware they are doing so. Therefore, use a mutually acceptable language, that requires little or no skills to interpret.
4. Infographics are good for Social Media
TIPS: Make sure to brand your infographics with the details of your organization (Website, Facebook, Instagram, Twitter etc). You never know where they would end up.
USAID Social Networking Guide also suggests that one of the ways civil society can use social media to strengthen their activities is through INFOGRAPHICS.