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Homepage > Whats new > 4 Reasons Civil Society Organization Should Use More Infographics
4 Reasons Civil Society Organization Should Use More Infographics
1. Get better / More funding

Yep, the competition for donor funding and donor time is getting steeper and steeper, you need to separate yourself from the folk. Great designs are an easy way to achieve just that. Use them (Infographics) to spell out the importance of your work, e.g. number of people you have had an impact on in a year, places/communities you have reached, total project cost, etc. Donors love this and won’t be saddled by the responsibility of finding such information.

Photo by Vladimir Solomyani on Unsplash
2. No one is ready to those long reports anyways

We hate to be brutally honest but it’s true, there are very few people that will take out time to read your long annual reports or situational reports, so why not save yourself the trouble and simplify the process.

3. Communicate in a language everyone understands

Whether you are dealing with a child, busy mom, or a professor, everyone understands attractive visuals. It draws them like a magnetic. They would have read and digested the information before they even become aware they are doing so. Therefore, use a mutually acceptable language, that requires little or no skills to interpret.

Photo source: Career Experts
4. Infographics are good for Social Media

Whether it’s Pinterest, Instagram, Facebook, WhatsApp or Twitter. Social Media users love infographics, great infographics will ignite conversations and get a lot of shares and retweets.

TIPS: Make sure to brand your infographics with the details of your organization (Website, Facebook, Instagram, Twitter etc). You never know where they would end up.

 USAID Social Networking Guide also suggests that one of the ways civil society can use social media to strengthen their activities is through INFOGRAPHICS.

Article by Damilola Anwo-Ade

Damilola Anwo-Ade is the Managing Partner of Sprout and the founder of CodeIT. Damilola has worked in various capacities as an ICT - Training Consultant including with Intel, UN women Nigeria and many others. She has also worked on a number of project-based management or development role, delivering successful strategic projects to aid educational or IT development globally.

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